In my experience, there are typically two types of freelance copywriter. The first is an SEO pro with a knack for Facebook and Google's complex algorithms. The second is the copywriter who writes beautiful, persuasive copy that channels the voice of clients with such ease, they make writing look easy.

APT Content is a place where you can experience both skillsets in one place. And that place is me, a freelance copywriter that will translate your brand into a unique story that drives behavior-driven emotion. That way, when I increase traffic to your site, customers won't be able to resist the sale.

Hi, I'm Abigail... Creative Freelance Copywriter & Content Marketing Strategist

Who I Am

To cut a long story short - I believe in the power of great copywriting. Writing copy comes naturally to me and through freelance copywriting, I have found a way to turn my passion for writing into my full-time job. I didn't become a freelance copywriter so I could write fast content and make a quick buck. I created APT Content so I could work with people with big ideas and help them make their business model sustainable.

What Makes Me Different

Sites for freelance copywriters allow clients to find quick and cheap content on a short term basis. Sometimes this works well but more often than not, you end up with mediocre content delivered by freelance copywriters who have no idea who you are or why you believe in your business. When you work with APT Content, you don't just get a blog post. You get results-driven content and copy that operates on all levels of the market funnel to achieve your business goals.

More Than Content

I will get to know you and your brand until I can channel your voice so succinctly that customers will feel you are speaking to them directly. I will research your competitors and devise a strategy to help you stand out while managing your marketing budget. I will explain my process so clearly that you will begin to understand how to market your business even if you have no prior marketing experience.

This is freelance copywriting like you have never experienced it before.


"In the few months since joining, Abigail has brought a huge bout of fantastic input into our company and team development. We're excited to be collaborating with her going forward."

- Jake, Founder at Mindful Chess

"Abigail is highly reliable with remarkable writing skills. We have been working together for three years now and her creative input has been invaluable. She has a true talent for capturing the voice of clients and is our go-to freelancer for copywriting projects."

- Jean-Jacques, CEO at San Jiao Ling

"Having Abigail on board was great! She writes beautifully and really understood the voice of our brand. We will work with her again."

- Bee, Head of Growth at Digital Marketer Bee

The copywriting work I do for my clients...


  • Landing Pages

  • Email Marketing

  • Product Descriptions

  • Website Copy

  • Ad copy & Taglines


  • Social Media Strategy

  • Facebook Ads​

  • Google Ads

  • SEO (Search Engine Optimisation)

  • SMO (Social Media Optimisation)


  • Blog Content

  • Newsletters & Email Campaigns

  • Editing / Proofreading

  • Lead Magnets

  • eBooks

Are you looking for an email marketing campaign that drives sales? You've got it. Are you after social media ads that get leads who actually convert into customers? Leave it to me. Have you been searching for a copywriter that delivers high-quality work with tangible results for a reasonable price? You've found me. Take a look at what I can do for you.

SEO Services

Did you know that 3.5 billion searches are made on Google each day? Some of these searches are for businesses just like yours. Search engine optimization (SEO) is the operation that gets your page to appear on Google. Let me help your future customers find you.

Your business needs a website. Your website is the face of your brand and can be a catalyst for turning visitors into paying customers. The difference between a website that collects dust and a website that is a money-making machine is all in the copy. 

Branded Web Copy

Let's collaborate.

 If you are ready to take your brand to the next level and connect with new customers, what are you waiting for? It's time to tell your story and turn those clicks into sales.


To Book Your FREE Consultation, Get In Touch Using The Form Below.

Let's Collaborate!


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Copywriting FAQ

What exactly does a copywriter do?

To put it simply, copywriting is persuasive writing. Copywriters write copy that translates an idea or a brand into something that people want to invest in. Some copywriters work well with algorithms to write persuasive content that ranks on Google. Other forms of copywriting include email marketing, Facebook ads, flyers, TV advertising, landing pages, billboards - the list goes on. If you read something that made you want to buy something, it was probably the work of a copywriter.

What is the difference between a content writer and a copywriter?

The difference between content writing and copywriting comes down to purpose. The former tells a story that provides value to the reader, usually in the form of education or entertainment. Copywriting is the art of persuading people to invest in an idea, brand, or service. The difference is that copywriting is copy writing and copy is content that advertises.

What is SEO and why is it important?

SEO stands for search engine optimization. It is a strategy that some copywriters employ to get websites ranking on Google. There are many factors that contribute to a first or second page ranking. One of the most important factors is keyword inclusion. When you hire me to do your SEO, I research what words and phrases people are searching for when they land on your competitor website. I then choose keywords with high search volume and low competition and develop a strategy to include these words on your website. When I ran analysis on this article, I discovered that I needed to use the word "copywriting" 19 times to get on top of my target SERPs. I also found 30+ other keywords to work into my copy. Working these keywords into content in a way that does not negatively impact reading experience is the talent of copywriters that handle both the SEO side and the creative side of the job.

I have a business model but I'm starting from scratch. Can you still help with marketing?

If you are looking for a person who can take your ideas and turn them into a new brand for people to go bananas over, I want to work with you. Brand building is one of the most exciting and rewarding types of work a creative copywriter like myself can do. When you are starting from scratch, I will work closely with you to understand your brand vision and marketing goals. I will then advise you on how to make the most of your marketing budget and develop a short-term and long-term strategy for achieving those goals. My job will be to translate the vision in your head into something that turns your target audience into loyal customers. When the job is done, you'll want me working with you on your next new project too.

Are you still accepting new clients?

Yes - I am currently accepting new clients! I don't accept every client that sends me an email. This is because I want to be confident that my time and work will actually be valuable to your business. Occasionally, new clients approach me with niches that I have no experience writing in. I am part of a network of talented freelancers and if I don't feel I am the right person for the job, I will connect you with a person that is.

How can you help me with social media?

When people approach me for social media guidance, they tend to be looking for a marketing solution that saves them time and/or money. If it's time you're looking to save, I will manage your social media posts so that you don't have to. If your budget is your concern, I will create a personalized strategy for you so you can create the posts yourself and save money on outsourcing. I will give you hashtags, teach you how to create content of value, and give you handy information on your competitors. By learning how to use social media for business effectively, this will also save you time in the longrun.

I'm on a tight budget but I need results. Is now the time to collaborate?

I create my price quotes on a case by case basis and I am always available for a free consultation. If you are on a budget but want to get the ball rolling, get in touch and I will give you advice on simple changes you can make yourself to increase your sales. When the ball is rolling and you want to spend less time working on marketing, perhaps we can work together then. There's no pressure either way. I respond to every email I get from people asking for advice, even when there's no job at the end of it.

How do I become a freelance copywriter with no experience?

So you want to become a freelance copywriter? Good for you! The world of copywriting is an exciting place where you can turn your talent for writing into a tool for helping people succeed in their own businesses. Here are a couple of copywriting sites I recommend for learning the ropes before you land your first copywriting job: https://copyhackers.com/ https://neilpatel.com/ https://www.splashcopywriters.com/ https://www.aptcontent.net/blog When I was starting out, I started collecting ads that inspired me. Six years on, I still do this now. Keep your eyes open to effective advertising and pay attention to how copywriters achieve these effects. Subscribe to Neil Patel's email list, work on your writing every chance you get, and most importantly - believe in yourself. If you want any advice or want me to connect you with new clients - drop me an email. You never know, I might be able to connect you with your dream copywriting job.

People are landing on my website but aren't purchasing anything. What can I do?

If your landing page isn't obtaining leads or driving sales, it isn't working. This is a common problem among small business which is why I'm currently offering free SEO reports. I work through the content on your site and identify errors and offer insight into why your CTA is not working as well as it should. I'll also give you tips on what you should be looking out for when you create landing pages in the future. I will also give you a price quote to give you an idea of what it would cost to hire me to make these changes. When you choose to work with me, your landing page will be working magic on your target customers in no time.

Need marketing advice? Take a look at the APT Content digital marketing blog...

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