Conversion Copywriter

Hey, Abi here. I'm the one you go to when a cookie-cutter template won't do the trick. You need masterful messaging mixed in with the best conversion practices to turn your high-ticket course into cash-on demand. And you won't settle for anything less.

I write sales pages for 6-figure launches and create ad copy that, well... sells. A lot of work has gone into getting to a place where I can confidently deliver copy that is built to convert your prospects into paying customers.

But you probably don't care about the 150+ hours I've dedicated to copywriting training. Or the dozens of projects I've over-delivered on just to get the results. What you want to know is whether my copy will actually make you money so you can achieve that dream of financial freedom. 

Why not book a call with me to find out?


What does results-driven copy really mean?

APT Content is a place where creative writing meets the science of conversion copy. This concept is at the core of my brand. Just look at my logo.


I use a mix of powerful persuasive techniques and proven formulas to produce copy that's tailored towards a specific result.


Unlike many freelancers, I take the time to get to know your ideal customer so I can create copy that connects with them on an emotional level. This kind of copy isn't about convincing people to buy something they don't need. It's about building trust and clarifying your offer so the right customers feel confident enough to buy from you.

If you believe you have an offer that solves a real problem felt by real people, let's connect. I'll help you position your offer as the bridge between that pain and the most desirable solution for your target customer.

Creative Design

Where Art Meets Science

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I've been trained by the best of the best

My First Class Honors in Philosophy & English is a testament to my ability to form a really good argument. 

Beyond that, I've invested $1000s into world-class copy training. This includes ad copy training from Traffic & Funnels and conversion copywriting training from Joanna Wiebe (Copyhackers).

I'm an SEO geek and have a monthly subscription to Ahrefs and Surfer SEO. In other words, my website ranks on Google. And I can do the same for you.

I've got 6 years of experience under my belt

In 2017, I joined South China's largest media platform, SJL & Delta Bridges. Since then, I have created marketing assets for more than a hundred startups, course creators, and 6-figure coaches.

In 2020, I joined a leading launch agency where I received additional Facebook ad training from industry leaders. I continue to create ad copy that produces huge profits for our clients.

I am the owner of APT Content and APT Travel. APT Travel is a travel blog that exists as a longterm case study of my SEO marketing. The website continuously funnels traffic to my copywriting services.

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Running two businesses doesn't just mean I speak the language of ROI. It means every strategy is tested and proven before I bring it to your business.

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My business thrives off networking and creating meaningful connections. If you'd like to have a chat with me, book a free consultation using the button below. Even if we don't end up working together, I might be able to connect you with the copywriter or graphic designer that puts together your dream project. And who knows?

Maybe together, we'll make waves.