A thousand words paint the perfect picture. Let's start with your brand.

What do your customers long for? What do they crave? How can we position your offer as the key to unlocking these desires?

I write branded web copy for websites that sell.


Is your website missing a clear and consistent message?

Is the purpose of each page immediately clear?

Are people landing on your page but not taking action?

Is your web content lacking the fire that sparked your business idea?

Is your website confusing your customers?

Are you missing from Google?

Get it right the first time and avoid losing customers to an unclear brand message and copy that doesn't convert.

1. Branding Session

What is your business all about?

Before I write anything, we will book in a brainstorming session to discuss your brand and create profiles of your target audience. It is your brand vision and knowledge of your customer base that will shape the content on your website. We will then devise a content plan driven by your business goals.

2. Content Creation

What is your brand voice?

When we have agreed on a content brief, I will start drafting your web copy. I will write and rewrite your copy until I succinctly channel your brand voice.


I use proven copywriting practices to connect with your audience on an emotional level and drive sales behaviour. 

3. Optimization

How will people find you?

Once my draft has been approved, I will optimize the content based on the best SEO practices.


My web packages include backend and on-page SEO to help your future costumers find you on Google. SEO should never interfere with your brand voice.

Success With Clients

Sometimes, it's best to let the words speak for themselves. Head to my portfolio to take a look at some of my writing samples. You can also take a look at testimonials from my web copy clients below.

"In the few months since joining, Abigail has brought a huge bout of fantastic input into our company and team development. We're excited to be collaborating with her going forward."

- Jake, Founder at Mindful Chess

"Thanks Abi for all time, help and energy with helping me to grow my online business. You really know your stuff and it shows! I would 100% recommend you!"

- Empathella, Holistic Healer and Psychic Medium

"Abi helped us revise our website copy for better optimization. She is very thorough, professional and excellent at knowing how to speak to your audience. Thank you for your expert guidance!"

- Serena, CEO and Co-Founder at GrapeUnknown

You have the power of a great offer. I have the power to relay the magic of your offer to your future customers. Let's collaborate.

©2019 by APT Content.

In partnership with APT Travel.