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"It wasn't converting. And I didn't know why"

Time to call in a conversion copywriter

It doesn’t take a course creator long to realize that getting sales isn't as simple as setting up a Thinkific sales page...

If you want customers to fork over their credit card info, it’s going to take more than a series of rhetorical questions that they may or may not relate to. 

 

“Are you fed up with feeling X, Y, Z? Are you ready to ditch the overwhelm? Are you sick to death of reading the same old swipe copy?” 

 

OK, so that last one might be a pet peeve of mine. But maybe you feel it too. 

 

You’ve poured your heart and soul into bringing this course to life. Doesn’t your sales page deserve more than the same cookie-cutter template your competitors are using?

 

After all, you’re here for one reason and one reason only...

 

Your sales page isn’t converting as well as you hoped.

 

And you just don’t know why.

You feel weird handing over something so closely linked to your ROI to someone you met via a third-party platform

Maybe you’ve worked with freelancers in the past and they haven’t filled you with confidence. Or maybe you liked their first draft but ultimately, the copy just didn’t convert. You thought you could trust someone to get it done and all of a sudden, you can’t get hold of them for three days straight. When copy delivery day finally comes, you get the sinking feeling that they don’t understand your brand at all. 

 

The dream of financial freedom just moved a little further out of reach.

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Amy Porterfield's copywriters are out of your budget

You’ve probably heard a number of horror stories about digital marketing companies that promise “big results” and instead deliver fluff-filled copy that their interns swiped from the same Product Launch Formula you used when you DIY'd. 

Maybe you would even consider parting with the lion’s share of your profits if you knew for a fact that the copy would deliver. But how can you know for sure?

Realistically, you don’t need the entire Coca-Cola team working on your sales page. You need a copywriter that can shine a beaming ray of light on the value of your offer and persuade people to buy. They need to speak the language of ROI.

But where the Helvetica are these fluff-free, results-driven copywriters?
 

You thought you could get away with the DIY approach

You thought you would take a stab at writing your own copy but it’s not converting as well as you thought. Or maybe you haven’t gotten to that stage yet. Maybe after reviewing your copy, you can’t shake the feeling that most of what you wrote is guesswork. The rest relies on a cookie-cutter template that doesn't do your vision justice.

You hope that it will be enough to sell your course but deep down, you know that there is too much riding on your launch to play the guessing game. 
 

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Wouldn’t you rather every single word on the page moved readers towards the yes?

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When it comes to writing high-converting sales pages, there’s no room for guesswork.

 

Before a single word lands on your page, a conversion copywriter engineers a messaging hierarchy that decisively moves readers towards the yes. We spend hours poking around the platforms and groups your ideal avatar interacts with so we can channel their voice so succinctly, they want to buy from you again and again.

While all this is happening, you get to focus on the areas of your business you excel at. You see, I’ve invested hundreds of hours into mastering the science of copywriting so you can get the best results. Let me handle the copy so you can enjoy a stress-free launch without wondering if you should have hired an expert.

 

Once you have a sales page that converts your offer into cash, you don't need to be there to make the sale. Your sales page does it for you.

Save yourself the hassle with:

Amplify Your Sales Page

Convert your offer into cash

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Hi, I’m Abi Prendergast

and I’m a Copyhackers-trained conversion copywriter. High-converting sales pages and locked and loaded launches are my forte. 

I’ve worked on hundreds of launches for both first-time course creators and 7-figure veterans. I continue to have my work reviewed by world-class copywriters who are notoriously selective about who gets to hear their insider secrets. So when I say my signature launch process is tried and tested -- you can trust it’s the real McCoy.

​I understand that failure is not an option. You see, the beauty of working with a conversion copywriter is that we are just as committed to your ROI as you are. We love the art of creative writing, but we thrive off the science of getting results.
 

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JAV MORE THAN DOUBLED HER CONVERSIONS FROM HER LAST LAUNCH

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“APT Content reworked the copy on my sales page to clarify the value of the offer. The way Abi positioned it was spot on. I just closed cart and I am SO happy with the results. Sales are up by 240% from my last launch! Abi gave lots of helpful suggestions for optimizing the page for conversions and the results speak for themselves. Thanks again Abi. You are awesome!!”

 Javeriya Sid
Founder of SVG Business Boss 

"A STRESS-FREE PROCESS WITH FANTASTIC RESULTS"

“Abi exceeded my expectations at every checkpoint. The whole process was simple and I was thrilled with the final result. Abi took the time to ask questions about my business before planning the content. I was amazed that she got it right the first time. I highly recommend working with Abi for a stress-free process with fantastic results.” 

Robin Bartel

CEO at Assured Investigations

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Done-for-you copy in four stupid-simple steps

RESEARCH

What do your customers want most? What's their biggest problem right now? What makes your solution different to others out there? Conversion copy begins with understanding the person you are selling to. I do the research so you don't have to.

THE BIG IDEA

In a brainstorming session, I'll share my findings and pitch my "big idea." This is the special sauce that makes your offer the ideal solution for your ideal customer. Clarifying this shapes every word of the copy that follows.

WRITING

While you take back your evenings, I'll get to work crafting your sales page. I use proven formulas and language unique to your VOC to create copy that sells. Your sales page just became a persuasion powerhouse.    

OPTIMIZING

After I deliver your first draft, there are two revision stages. The first stage happens when you first review the copy. The second  happens once you have implemented the copy into your sales page. I'll make sure that everything is optimized for conversion.

What You Get When You
Amplify Your Sales Page...

Messaging consultation (what does your reader need to hear before they buy?)

Done-for-you sales page copy built around your new messaging hierarchy

Thank you page copy with your order bump, socials, or thank you survey

Confirmation email to welcome your buzzing new customers to your program

2 rounds of edits coming at you cheetah style 

Guaranteed 10 working day delivery time following our messaging consultation

 ONLY $2395* 

*ONLY 3 more spaces available at this price!

"WORKING WITH ABI SAVED US A TON OF TIME & MONEY"

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"We were very pleased with Abi's work. She accommodated our schedules and was super thorough in our discussions. Abi asked questions about our business and marketing strategies that opened avenues which were previously unknown. She saved us a ton of money, while delivering the work in a timely manner. We're delighted to have found and plan to keep her expertise on board!"

 

Jaynie Henely and Holly Severson

Co-founders at Grace Untethered, Inc.

"ABI'S COPY PRODUCES EXCELLENT RESULTS EVERY TIME"

“Abi understands what users are looking for in the courses they buy and uses that knowledge to craft copy that converts. Her copy effectively moves people through each stage of the sales funnel and produces excellent results every time. Abi will save you a lot of time and her copy will get you better results than a fill-in-the-blanks template ever could.” 

Michelle Fernandez
Founder & CEO of Michelle Fernandez Media

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Yep, I show you where the copy goes on the page. Here are more answers!

What is a conversion copywriter?


Conversion copywriting is a powerhouse of persuasion. The conversion copywriter focuses on utilizing proven formulas, VOC, and selling points to achieve a specific action. The words that end up on the page aren't plucked out of thin air. They're there because they reflect the problems and solutions that connect with your customers the most.




What actually happens in the research stage?


Before we get started, you'll fill in a questionnaire clarifying your ideal customer and key competitors. In a 30-minute discovery call, we'll chat about your brand and unpack your ideal avatar further. Prior to writing, I'll gather a wealth of copy plucked straight from your target audience. I'll look at what they are tweeting and what they are posting on Facebook groups. I'll even look into the reviews they share on Yelp. All this data helps me craft copy that channels the voice of your target audience.




I consider myself to be a good writer. Will it really make a difference hiring you as opposed to writing my sales page myself?


If you're a good writer, you might be able to put something together yourself. The difference is that I've worked on more than 20 sales page and I've trained for six years as a conversion copywriter. I've studied how users react to different hooks and I know what type of button copy will get the click. I've generated hundreds of thousands of dollars with my copy. It takes more than good writing to make a $297 sale. It takes a conversion copywriter.




I want to work with you but I'm on a budget. Can you still help?


If you're on a budget but want to work with me, I recommend booking a free consultation so we can discuss your options. I occasionally train interns who will deliver your sales copy at a lower price. All work delivered by interns is overlooked by me.




Do you take on every client you work with?


In short... no. I only work with clients that I know I can deliver results for. If after reviewing your offer I don't think we are a good fit, I will do my best to refer you to someone else. I also have a limited number of slots available each week. So if you like what you see, book a call to reserve a spot on my timetable before it fills up.





Amplify Your Sales Page

Convert your offer into cash

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 ONLY $2395*

*ONLY 3 more spaces available at this price!

ED'S SEEN A WHOPPING 5000% INCREASE IN SALES

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"Abi wrote the copy for my high-ticket course. So far, it has sold 50x better than my last low-ticket offer. I was impressed by how much goes into producing a high-converting sales page. Every decision was thought-out and justified. I felt like I was in the safe hands of an expert. And it shows even more so in the results."
 
Eddie Harmoush
Founder of Practical Networking