Live launches are Exhausting. Physically. Mentally. Emotionally.

I remember waking up the morning after my first ever live launch. My fingers trembled as I opened Thrivecart. My client and I had poured countless hours and thousands of dollars into this. But when I hit refresh… crickets.

I felt like I’d dry-swallowed a pill the size of a grape. Maybe you know the feeling.

That’s when I made it my mission to create a repeatable system that would allow coaches to generate launch-sized revenue every month.

A way for you to immediately capitalize on any launch data you’ve gathered. And turn your Thrivecart into the lavish ATM you were promised.

“I took a vacation and still had my highest-earning month”

Wanna know how an APT Content sales page with a 13% conversion rate turned a $297 course into $200K+ revenue?

Hey! I’m Abi

Conversion copywriter, evergreen funnel expert & digital nomad

I help coaches and course creators sell their programs on autopilot with strategic, data-driven funnel copy that gets customers leaping off the fence and conga-ing to the checkout page.

I’m obsessed with…

Helping entrepreneurs create passive income

/

Buffy the Vampire Slayer

/

Marketing case studies

/

Caramel frappuccinos

/

Exploring as many countries as I can in this lifetime

/

Helping entrepreneurs create passive income / Buffy the Vampire Slayer / Marketing case studies / Caramel frappuccinos / Exploring as many countries as I can in this lifetime /

I’m not  

OK with…

  • Manipulative sales tactics

  • Shaming prospects into buying

  • Cookie-cutter templates

  • Fake scarcity

  • Writing copy that sounds nothing like you

Fun fact…

I landed my first copywriting job when I was working as a journalist in South China. So YES, I can write for your global audience!

My signature process mixes the scientific foundations of conversion copywriting with the joy of connecting with real people. Quirks ‘n’ all.

Here’s how it works…

Conversions

The APT Process was created with ONE goal in mind

A  P  T

ANALYSIS

My intensive research process includes discovery calls, customer interviews, review mining, surveys, competitor audits & metric analysis…

So nothing gets left to guesswork.

PERSUASION

I craft persuasive copy that leverages sales psychology, voice of customer, stages of awareness, proven frameworks and your lovable quirks.

Every word on the page strategically moves readers closer to the “YES”.

TESTING

My optimization process includes edits, user tests, and a metrics autopsy. So we know what’s working… and what’s not.

Now you can scale up your conversions with confidence.

  • “Abi helped us take our copy, which was already pretty good, up a few levels”

    “Abi recently completed her first conversion copywriting job for RadBee. Much more than copywriting, she took a very structured process to make background research, and customer research, and suggest a positioning and messaging approach that is fresh and focused. She helped us take our copy, which was already pretty good, up a few levels. She has expertise in conversion and I have high expectations that the new copy will increase our bottom line.”

    Rina Nir

    Founder of RadBee

  • “Abi’s copy is phenomenal!”

    "Abi's copy is phenomenal. I tried creating my own copy, I tried creating copy from templates in online courses I purchased, and I even tried hiring another copywriter. All were failures. I took a risk and hired Abi and I'm so glad I did. She wrote a sales page, funnel emails, an upsell page, and a webinar for me and they were all fantastic. As soon as I started reading them I was just like ‘YES’ I can’t wait to try them out on my new funnel. Don’t hesitate to hire her!”

    Becca Klein

    Blogging Coach and creator of Break Into Blogging

So tell me, friend. Are we a good fit?

YES! I want to scale my business with the help of a copywriter that…

  • Will spotlight the immense value of the course I’ve created

  • Brings data-backed conversion practices to my already awesome offer

  • Will pour my passion and personality into the copy

  • Has refined her process so it’s smoother than Joey Tribbiani at a pizza place

Nah, I’m OK with…

  • Losing sales to cliché tactics that my audience has seen a hundred times before

  • Spending yeaarrrrs mastering conversion copywriting so I can DIY

  • Missing critical sales messages because I’m too close to my brand

  • Saying “maybe next time” ‘cause I guessed my way through Amy Porterfield’s templates

Failure’s not an option!

➙

➙

➙

“Eric TRIPLED his weekly sales”

"I hired Abi because my sales page had a very low conversion rate. She researched my course and was able to clarify, in words, and bring to life all the value in the course. Her copywriting immediately gave me a better feeling about the course. In around 3 weeks my conversion rate tripled. The extra sales paid for Abi's work. She threw in some emails for my funnel and a freebie Facebook ad. She's great to work with, super professional, deadlines met and the copywriting was flawless. Definitely using next time."

ERIC PETRUS

Creator of Guitar Repair Business Starter