Question 1

What exactly does a copywriter do?

Accepted Answer

To put it simply, copywriting is persuasive writing. Copywriters write copy that translates an idea or a brand into something that people want to invest in. Some copywriters work well with algorithms to write persuasive content that ranks on Google.   Other forms of copywriting include email marketing, Facebook ads, flyers, TV advertising, landing pages, billboards - the list goes on. If you read something that made you want to buy something, it was probably the work of a copywriter.

Question 2

What is the difference between a content writer and a copywriter?

Accepted Answer

The difference between content writing and copywriting comes down to purpose. The former tells a story that provides value to the reader, usually in the form of education or entertainment. Copywriting is the art of persuading people to invest in an idea, brand, or service. The difference is that copywriting is copy writing and copy is content that advertises.

Question 3

What is SEO and why is it important?

Accepted Answer

SEO stands for search engine optimization. It is a strategy that some copywriters employ to get websites ranking on Google. There are many factors that contribute to a first or second page ranking. One of the most important factors is keyword inclusion.   When you hire me to do your SEO, I research what words and phrases people are searching for when they land on your competitor website. I then choose keywords with high search volume and low competition and develop a strategy to include these words on your website.   When I ran analysis on this article, I discovered that I needed to use the word "copywriting" 19 times to get on top of my target SERPs. I also found 30+ other keywords to work into my copy. Working these keywords into content in a way that does not negatively impact reading experience is the talent of copywriters that handle both the SEO side and the creative side of the job.

Question 4

I have a business model but I'm starting from scratch. Can you still help with marketing?

Accepted Answer

If you are looking for a person who can take your ideas and turn them into a new brand for people to go bananas over, I want to work with you. Brand building is one of the most exciting and rewarding types of work a creative copywriter like myself can do.   When you are starting from scratch, I will work closely with you to understand your brand vision and marketing goals. I will then advise you on how to make the most of your marketing budget and develop a short-term and long-term strategy for achieving those goals. My job will be to translate the vision in your head into something that turns your target audience into loyal customers. When the job is done, you'll want me working with you on your next new project too.

Question 5

Are you still accepting new clients?

Accepted Answer

Yes - I am currently accepting new clients! I don't accept every client that sends me an email. This is because I want to be confident that my time and work will actually be valuable to your business. Occasionally, new clients approach me with niches that I have no experience writing in. I am part of a network of talented freelancers and if I don't feel I am the right person for the job, I will connect you with a person that is.

Question 6

How can you help me with social media?

Accepted Answer

When people approach me for social media guidance, they tend to be looking for a marketing solution that saves them time and/or money. If it's time you're looking to save, I will manage your social media posts so that you don't have to.   If your budget is your concern, I will create a personalized strategy for you so you can create the posts yourself and save money on outsourcing. I will give you hashtags, teach you how to create content of value, and give you handy information on your competitors. By learning how to use social media for business effectively, this will also save you time in the longrun.

Question 7

I'm on a tight budget but I need results. Is now the time to collaborate?

Accepted Answer

I create my price quotes on a case by case basis and I am always available for a free consultation. If you are on a budget but want to get the ball rolling, get in touch and I will give you advice on simple changes you can make yourself to increase your sales. When the ball is rolling and you want to spend less time working on marketing, perhaps we can work together then. There's no pressure either way. I respond to every email I get from people asking for advice, even when there's no job at the end of it.

Question 8

How do I become a freelance copywriter with no experience?

Accepted Answer

So you want to become a freelance copywriter? Good for you! The world of copywriting is an exciting place where you can turn your talent for writing into a tool for helping people succeed in their own businesses. Here are a couple of copywriting sites I recommend for learning the ropes before you land your first copywriting job:   https://copyhackers.com/ https://neilpatel.com/ https://www.splashcopywriters.com/ https://www.aptcontent.net/blog   When I was starting out, I started collecting ads that inspired me. Six years on, I still do this now. Keep your eyes open to effective advertising and pay attention to how copywriters achieve these effects. Subscribe to Neil Patel's email list, work on your writing every chance you get, and most importantly - believe in yourself.   If you want any advice or want me to connect you with new clients - drop me an email. You never know, I might be able to connect you with your dream copywriting job.

Question 9

People are landing on my website but aren't purchasing anything. What can I do?

Accepted Answer

If your landing page isn't obtaining leads or driving sales, it isn't working. This is a common problem among small business which is why I'm currently offering free SEO reports.   I work through the content on your site and identify errors and offer insight into why your CTA is not working as well as it should. I'll also give you tips on what you should be looking out for when you create landing pages in the future.   I will also give you a price quote to give you an idea of what it would cost to hire me to make these changes. When you choose to work with me, your landing page will be working magic on your target customers in no time.

APT CONTENT

CREATING BRANDED CONTENT THAT RANKS ON GOOGLE

ABOUT ME

Hi, I'm Abigail... Creative Freelance Copywriter & Content Marketing Strategist

My Background

What Makes Me Different

More Than Content

Working with a copywriter from a marketing background will save you time and money in the longrun. Here's what my clients say:

"Thanks Abi for all of the time, help and energy with helping me to grow my online business. You really know your stuff and it shows! I would 100% recommend you!"

Ella Rawlinson

Psychic Medium

"Abigail is a highly reliable copywriter with excellent writing skills. We have been working together for three years now and her creative input has been invaluable. She is our go-to freelancer for copywriting projects and editing tasks."

Jean-Jacques Verdun

CEO at San Jiao Ling

Jaynie Henely and Holly Severson

Co-founders at Grace Untethered, Inc.

The copywriting work I do for my clients...

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